Build a digital presence

that commands authority

For experienced experts who need a distinct digital presence that stands apart and converts in the age of AI

You are an expert at what you do, but in a world flooded with AI-generated noise, being “good” or “AI-enhanced” is no longer enough to win. If your digital presence doesn't immediately command authority, you aren't just losing clicks, you’re losing revenue and reputation and fading into the background noise.

Without a platform that stands apart, you risk:

The invisible expert trap: Watching smarter-sounding competitors snap up the high-value contracts that should have been yours.
Price wars: Getting stuck defending your fees against lower-priced alternatives because your value isn’t clearly visible.
Wasted effort: Working twice as hard to prove your worth because your messaging isn’t doing the heavy lifting for you.

You don't need more marketing tactics. You need a presence that reflects your true caliber and turns interest into income and long-term loyalty with a steady pipeline of referrals.

The marketplace is louder than ever. Are you being heard?

Stop blending in. Start converting.

Explore more on a call

Terry Pappy
Founder, Better3

Your expertise deserves a platform as powerful as your results

I understand what it’s like to be a visionary leader who is too busy delivering excellence to worry about a digital presence. For over 20 years, I’ve acted as the secret weapon for high-impact experts, helping them bridge the gap between their inner genius and their outward brand.

I’ve seen firsthand how frustrating it is when your digital footprint doesn’t match the caliber of your work. My mission is to strip away the complexity and build you a streamlined, authoritative presence that does the selling for you. You bring the expertise; I’ll build the pathway that leads the right clients straight to your door.

Let's talk it through

How we can work together:

Know Where You’re Going

In the rush to grow, most experts skip the blueprint and go straight to the build. But without a plan, you will fail. We fix that with a KISS Marketing Map™. A KMM is your personalized strategy that strengthens your message, clarifies your solutions, and gives you a step-by-step framework to convert ideal clients.

A woman with long blonde hair and glasses working at a desk with a laptop, an external monitor, a color swatch booklet, and a pen holder.

Client Conversion Engine

You shouldn’t have to do the heavy lifting of building the digital world you need to succeed. With a Business-of-YOU Generator, the execution gets done. From your digital platform to automated workflows, you get the tools that drive new leads and grow loyalty so you can focus on delivery.

Ongoing Biz Dev Support

Selling yourself as a solopreneur is hard to do alone. Creative Guidance provides high-touch coaching and tactical support along the way. You’ll better understand prospect psychology and conduct authentic sales conversations that turn relationships into ongoing high-value contracts.

Your expertise deserves a distinct digital presence that does the work for you.

Let's talk about fit

Real results from experts who claim their authority:

"Fees are up 40%"

I asked Terry Pappy at Better3 to upgrade my website for me. I didn’t know how poor a job communicating my message I was doing until we completed the discovery process. After working with them and completely revamping my web presence, traffic to my site has increased 1,000%, my professional fees are up 40% and I am now turning away work at a time when my competitors are scrapping for business. I can’t imagine life before Better3.
—Dr. Ed Barrows
"Integrity and clarity"

Terry deeply understands the critical work my team does for our clients. They communicate with our clients and network with integrity and clarity about the work that we do to support health care improvement. I have total confidence in them.
—Dr. Kate Goonan
"Authentic and nimble"

Terry is an extremely sharp and very personable professional. As a partner of ours, Better3 was able to aggregate feedback from numerous sources within our organization and assemble a set of choices and ultimately a solution that worked well for our organization. They are timely and operate in an authentic and nimble manner. I have enjoyed each time that we have worked together and would not hesitate to reach out to Better3 again for help as the right situation arises.
—Greg Finkelstein
"Saves me time"

My upgraded website finally reflects the experience I wanted my patients to expect and how committed I am to their wellness. It also saves me time by addressing questions, scheduling online and preparing them for their appointment. Terry's content creation keeps my patients health-educated and more aware of keeping their care on track.
—Dr. Susan Stone
"Captured the essence"

Terry Pappy has true creative talent. We met in person and over the phone several times and she was able to capture the essence of what I was looking for creatively. She and her team at Better3 bring great vision, enthusiasm and passion for the work and it shows in what was done for me and my business. Better3 gets my very highest recommendations for great service and great creative.
—Roy A. Barnes
"Building a solid reputation."

I didn’t believe it was going to be this easy! I’m now reaching and connecting with a very niche audience and building a solid reputation. I feel so much more confident in my business and brand with creative guidance from Terry.
—Christine Danyi
"Smart and full of positive energy."

Terry Pappy is awesome! She is smart and full of positive energy. Terry is an extraordinarily incisive thinker who asks the right questions. The result is enlightenment and illumination about the most important stuff facing your career, organization or industry. Terry is very easy to work with. They care deeply about the people they serve and the people they work with. For all of these reasons, and more, I wholeheartedly recommend Terry and Better3 to work with you and/or your organization. They are wonderfully talented and will bring you closer to the things that are most important to your success.
—Bob Kodzis
"Totally captured my personality and style."

I was so busy writing, I didn't have time to create a website and brand for my newly published books, yet I needed to market my work. Terry not only did an amazing website for me, they helped me launch a brand that totally captured my personality and style. She continues to advise me on how to market my new books and stay in touch with my readers.
—Andrea K. Stein
"Advocate and friend on your team."

Terry Pappy is innovative, creative and excels at pushing clients to go beyond the box. Her ability to understand the clients’ needs and desires and translate them into action items and concepts for the individuals and companies they consult with is beyond compare. When you work with Terry at Better3, you feel like you have an advocate and friend on your team. We never doubted their ability to grasp a new concept and help us maximize our efforts.
—Christine Ebeltoft-Bancalari
"Creative is tricky and they nail it."

Relationship, experience, and skill, Terry Pappy at Better3 is at the top of her game in several arenas. No better than Better3 to help a new or mature business through interactive, branding, print or copy. She binds to the work which is always reflective in its quality. We have collaborated on a number of projects and every time we have come out with a satisfied client. Creative is tricky and she nails it. Her excitement and vigor is always welcome around our studio and we look forward to working with her many times over.
—Micheal Morgan
"Full of rare and unique ideas and suggestions."

A rare talent. Passionate. Talented as heck. Bottom line, Terry Pappy is extremely good at what she does. She has a wealth of knowledge and expertise when it comes to website development, strategy, creative and execution. From the early stages of client discovery, she quickly uncovers the necessary key components and essential needs of the client. She is wonderful at managing and exceeding client expectations. Recently, I consulted with her on a design project. She was full of rare and unique ideas and suggestions that in the end, will grow my business exponentially.
—Deanna Hunt