
SOLVING SOLOPRENEUR BUSINESS CHALLENGES IS OUR JAM
Simplify your solopreneur life
We solve the right solopreneur branding, marketing, and sales challenges
(We get the solopreneur life because we’re solopreneurs, too)
We help solopreneurs—executives turned consultants, trainers, coaches, and advisors—cut through the noise, clarify their personal brand, and use simpler marketing and selling systems that attract the right clients with less effort.
No gimmicks. No complicated funnels. Just smart, strategic business building strategies that work. Sound good? Keep reading…

Are you able to confidently attract your ideal clients?
You’ve built a business around you and your expertise, yet the marketplace is saturated with equally talented people vying for the same opportunities you are. Research shows that’s exactly what your potential clients believe as well, which doesn’t help you close more deals.
How are you staying relevant to a exhausted, guarded audience? What are you doing to position yourself and the work you’re so passionate about so that you can land those great contracts? What is your plan for defending your existing relationships from scavengers who offer a lower price or smarter-sounding solution?
Is it possible to simplify new business development as a solopreneur?
When you clearly communicate your unique value and connect it to your client’s needs, your conversions go up, your revenue goes up, and your work enjoyment goes up.
But are you really communicating your value and the results you deliver to your ideal client?
When you build a powerful personal brand and simplify your marketing so attracting, connecting, and converting perfect-fit clients becomes second nature. Let’s get started!
Make your brand irresistible and close more deals
Terry Pappy, Better3 Founder and Chief Creative
From one solopreneur to another—I’m Terry!
When I launched Better3 in 2006, I noticed two big gaps in marketing communications: how much passion my clients had for their business yet how little they understood their ideal clients, let alone themselves and the real value they offered.
They had stilted branding and marketing that made them appear like everybody else. Their messaging was not connecting with those who needed them most.
What evolved is how I do business today—working with clients to unearth their unique formula and help them focus only on what will attract their ideal matches so they grow their income.
After a full, diverse career in marketing communications, I work exclusively with solopreneurs who are ready to make decisive moves and turn their business vision into reality, with deep, guided support every step of the way. My clients are action-takers and are ready to get honest feedback, follow through, and realize their desired results and grow businessevenue.
Let’s work together to develop an irresistible personal brand and reignite the joy you have for what you love to do.
How we can work together:
KISS Marketing Map™
We clarify a powerful solopreneur strategy based on you and your ideal client using Terry’s KISS Marketing Map. It establishes your personal brand, approach, lead generation, messaging and products, and includes an implementation plan you can execute or outsource with our guidance. Watch the video.
Done-for-you Services
Solopreneurs wear many hats, and we can help. We build communications and automate workflows to drive quality leads into your business and grow wallet share from existing clients. Get the right tactical support and personalized branding that drives loyalty. View all Services.
Creative Guidance
Get high-touch coaching with the tactical know-how where you need it most as a solopreneur. We’ll help you understand the psychology of prospects and guide you to implement the best strategies in sales and relationship-building conversations. Review a variety of Creative Guidance packages.
Not sure what you need?

What clients are saying...