Get the right plan
before you execute
For solopreneurs who want a simpler strategy to drive better results from marketing and sales
When your strategy and message aren’t clear, your business stalls.
You end up:
Building things that don’t generate new clients
Trying tactics without knowing if they fit
Second-guessing how to position and present your value
Losing time, money, and momentum to trial and error
Clarity turns marketing and selling into something that works consistently
Terry Pappy
Founder, Better3
You don’t need more tactics, you need clearer thinking
I’ve spent two decades helping solopreneurs see what they’re building, who it’s for, and what matters most before they invest time and money on execution.
My role is to bring clarity, challenge assumptions, and help you make decisions you don’t have to revisit. Remember the adage:
Measure twice. Cut once.
A KISS Marketing Map provides you:
A clear articulation of who you are and what problem you solve
A precise understanding of who you’re for and who you’re not
A messaging framework you can use across every customer touch point
A prioritized plan for what to build first and what to stop doing
The answer? Start with a KISS Marketing Map™
Get a strategic foundation that clarifies what to build, who it’s for, and what to focus on before you execute
Clarity can stand on its own or be carried through
Some clients take their KISS Marketing Map and implement it on their own. Others prefer continuity from the same person who designed the thinking.
When support is needed, I can implement your KMM strategy and provide ongoing guidance so execution stays aligned and nothing gets lost in translation.
What clients say after getting clear
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"Fees are up 40%"
I asked Better3 to upgrade my website for me. I didn’t know how poor a job communicating my message I was doing until we completed the discovery process. After working with them and completely revamping my web presence, traffic to my site has increased 1,000%, my professional fees are up 40% and I am now turning away work at a time when my competitors are scrapping for business. I can’t imagine life before Better3.
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"Integrity and clarity"
Better3 deeply understands the critical work my team does for our clients. They communicate with our clients and network with integrity and clarity about the work that we do to support health care improvement. I have total confidence in them.
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"Authentic and nimble"
Terry is an extremely sharp and very personable professional. As a partner of ours, Better3 was able to aggregate feedback from numerous sources within our organization and assemble a set of choices and ultimately a solution that worked well for our organization. They are timely and operate in an authentic and nimble manner. I have enjoyed each time that we have worked together and would not hesitate to reach out to Better3 again for help as the right situation arises.
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"Saves me time"
My upgraded website finally reflects the experience I wanted my patients to expect and how committed I am to their wellness. It also saves me time by addressing questions, scheduling online and preparing them for their appointment. Better3's content creation keeps my patients health-educated and more aware of keeping their care on track.
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"Captured the essence"
Terry Pappy has true creative talent. We met in person and over the phone several times and she was able to capture the essence of what I was looking for creatively. She and her team at Better3 bring great vision, enthusiasm and passion for the work and it shows in what was done for me and my business. Better3 gets my very highest recommendations for great service and great creative.
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"Building a solid reputation."
I didn’t believe it was going to be this easy! I’m now reaching and connecting with a very niche audience and building a solid reputation. I feel so much more confident in my business and brand with creative guidance from Better3.
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"Smart and full of positive energy."
Better3 is awesome. Their team is smart and full of positive energy. Terry Pappy is an extraordinarily incisive thinker who asks the right questions. The result is enlightenment and illumination about the most important stuff facing your career, organization or industry. Better3 is very easy to work with. They care deeply about the people they serve and the people they work with. For all of these reasons, and more, I wholeheartedly recommend Terry and Better3 to work with you and/or your organization. They are wonderfully talented and will bring you closer to the things that are most important to your success.
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"Totally captured my personality and style."
I was so busy writing, I didn't have time to create a website and brand for my newly published books, yet I needed to market my work. Better3 not only did an amazing website for me, they helped me launch a brand that totally captured my personality and style. They continue to advise me on how to market my new books and stay in touch with my readers.
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"Advocate and friend on your team."
Better3 is innovative, creative and excels at pushing clients to go beyond the box. Their ability to understand the clients’ needs and desires and translate them into action items and concepts for the individuals and companies they consult with is beyond compare. When you work with Better3 you feel like you have an advocate and friend on your team. We never doubted their ability to grasp a new concept and help us maximize our efforts.
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"Creative is tricky and they nail it."
Relationship, experience, and skill, Better3 is at the top of their game in several arenas. No better than Better3 to help a new or mature business through interactive, branding, print or copy. They bind to the work which is always reflective in its quality. We have collaborated on a number of projects and every time we have come out with a satisfied client. Creative is tricky and they nail it. Their excitement and vigor is always welcome around our studio and we look forward to working with them many times over.
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"Full of rare and unique ideas and suggestions."
A rare talent. Passionate. Talented as heck. Bottom line, Better3 is extremely good at what they do. They have a wealth of knowledge and expertise when it comes to website development, strategy, creative and execution. From the early stages of client discovery, they quickly uncovered the necessary key components and essential needs of the client. They are wonderful at managing and exceeding client expectations. Recently, I consulted with them on a design project. They were full of rare and unique ideas and suggestions—that in the end, will grow my business exponentially.
