CLARIFY YOUR BUSINESS WITH A KISS MARKETING MAP™
Know.
Don’t just guess…
Know your product
Know your client
Know your message
And you’ll never be lost in the “sea of sameness.”
You have the expertise. You have the network. But are you being clear?
You want to leverage decades of experience and do the work you love to do. You know you can help people and organizations solve real problems. But here's what's happening:
Your LinkedIn profile sounds like everyone else's
Each prospective client conversation seems different because you're still figuring out how to talk about what you do and present your offer to them
And you're spending hours on custom proposals that sit in a prospect’s inbox along with all the others
The real issue? Without a clear strategy, everything you communicate through your website, network outreach, social presence, and sales conversations will be inconsistent and ineffective because it’s confusing your audience.
Get real clarity with a KISS Marketing Map
A KMM is a deep dive into who you are, what you do, who you help, and how it all works together to grow your business. It’s the strategic foundation that answers the questions that are keeping you stuck:
What makes you distinct and not commonplace
Who your ideal clients are and what problems they'll pay to solve
How to package your expertise so prospects can easily say yes
What to build first (and what to skip)
Think of it as your biz dev blueprint. Once you have it, everything else aligns and works together instead of feeling scattered, or worse yet, looking and sounding like every other so-called “expert.”
Find out more on a friendly consult call.
Why do you need a KMM?
Experts come to me with pre-conceived notions about who they want to serve, what they want to sell, and like they have it all figured out. But what they’re doing isn’t working due to lack of clarity, plus, they don’t know how to package their expertise so it’s effortless to market and sell.
I’ve crafted the KMM process to provide that much-needed clarity by:
Discovering what makes you distinct
Capturing the precise profile of your ideal client
Creating a roadmap for clear messaging
Designing a product-based service model
Building a multi-level business strategy for growth
Laying out a phased implementation approach
Finishing with a Fast Action Plan you can start immediately
Going through the KMM process with me promises to be an insightful experience that will accelerate your business development efforts.
AND…I can implement every aspect of it! Having a KMM in your arsenal empowers you to know what to say when and that your brand and message are consistent no matter where you show up.
I explain more about the KISS Marketing Map in this video: