How to turn an underperforming website into a profit-making machine

Websites

Jun 5

Written By Terry Pappy

5 Checkboxes Guide: How to turn an underperforming website into a profit-making machine

This is one of my most popular lead magnets I launched in 2018, and here’s how I set it up:

Researched the most common mistakes my ideal client made with their websites
Created an easy, value-packed PDF that walked them through five simple steps they could take to improve their website exponentially, all based on the StoryBrand framework
Followed up with automated emails that delivered an in-depth video for each of the five steps
On every email I offered to review their website and offer free suggestions to improve their site’s ability to convert their ideal client

I built the PDF using Adobe InDesign and shot the videos with the camera built into my 27” iMac (basically sat at my desk and talked), captured the audio with my Blue Snowball USB microphone which was connected to my iMac and edited the videos in iMovie, essentially I trimmed the ends and added my Better3 company logo. I uploaded the videos to my YouTube channel, which I have a vanity URL, YouTubeTerry.com, that I redirect to the YouTube URL. I emailed these out in a MailChimp autoresponder that dripped out the videos over about 7-10 days.

Here is the PDF and the 5 videos used in the email follow up series: