Stop commoditizing your services—create products instead
Productization kills commoditization
When you have products that are uniquely branded, you eliminate the comparison checklist and price commoditization. I learned how in Pia Silva’s Badass Your Brand. Not only did I do this in my business, but I also do this for every client who does a KISS Marketing Map™ with me.
Get Pia’s book and follow her on social. She also writes for Forbes. I had her as a two-time guest on my Simplify & Multiply podcast, and you can listen to those recordings by visiting SimplifyandMultiply.com and the shows with Pia are 208 and 902.
