Excerpted from the Passion Course
My top-rated and read biz dev books
Here’s why…
Building a Story Brand—helpful at clarifying your audience, creating a targeted message that’s clear and concise, with a pathway to lay out your site. Click here to listen to my Simplify & Multiply podcast interview with Head of StoryBrand J. J. Peterson, Season 3, episode 8.
They Ask You Answer—is one of the best customer-centric marketing books available. Marcus and I had a chat about using content to grow your business here on my show, season 7, episode 2. He’s also a worthwhile follow on LinkedIn and personally responds to comments.
The Visual Sale—another worthy book that follows in the footsteps of the prior book by Marcus. He co-authors this with Tyler Lessard to help you brush up on how to leverage video in your content marketing.
Day Trading Attention—the latest very robust social media marketing tool book from Gary Vee. For some he represents the “hustle culture,” however so much of his leadership is based on good relationship building and business marketing that is based on interests versus people and EMPATHY. All very good distinctions for today’s vast social media landscape.
Badass Your Brand—is a fantastic prescriptive read on how to turn your service into a product. I did this in my business and it was a game changer for me! I adore Pia so much I interviewed her twice on my podcast. The first is on Dealing with Fears and Unknowns in Business, season 2, episode 8. The second is on Being Courageous and Owning Your Own Brand, season 9, episode 8.
And two more of my favorites by Elaine Pofeldt
Journalist Elaine Pofeldt has spent the last number of years studying the growth of entrepreneurship and specifically, solopreneuship. Her first book, The Million-Dollar, One-Person Business—which inspired me to interview her on my first podcast, Simplify & Multiply—is about the rise of solopreneur businesses. Her latest book, Tiny Business Big Money expands to the next level of business size to entrepreneurs who created their own businesses and either have no payroll (contractors/outsource) or very small staffs and are making seven-figure revenues. Both are very inspiring and are great places to start when considering your own entrepreneurial journey.
Here is the episode with Elaine Pofeldt from Simplify & Multiply (circa early 2020):