My top 5 how-to videos on branding
If you’ve followed me for a while, you know I love to shoot videos. Especially those that are meant to forward your goals, help add a different perspective or just make you laugh. I love marketing, business, branding, creativity, but most of all, I love helping others do work they love and succeed at building a passion-forward business.
As I build my Passion Course (coming soon), I’m realizing I have so much valuable content sitting right here inside PappyClub and on my YouTube channel (which is all free for you, by the way). I will be leveraging the heck out of it, you can count on it. But I’m such a different person today than I was when I created that content—not that that prior content is outdated or irrelevant, quite the contrary. It’s still incredibly valuable, which is why I created it the way I did.
I like shelf life. I am also a very traditional and conservative business person when it comes to growing a business. My top three priorities are always better understanding of your customer, better communications (not gimmicky, bait-and-switch or bro marketing), and better relationships with your existing customers so you grow your business through advocacy because you’re consistently providing such a wonderful experience.
But navigating hundreds of posts, podcasts and videos can be heavy, so I thought it’d be fun to share my top 5 videos in specific categories for you. For this first series, I am focusing on branding because it’s a big part of my Passion Course, which I am really excited to bring to you. Branding is everything, but there’s a way to do it as it relates to your passion, which I will distinguish in the course. The basis remains the same, however: authenticity! So here are my top 5 to whet your appetite for a fresh look at your branding and how you approach your business identity:
P.S. You’ll laugh at some of these because of how old two of them are (I mean, look at my crazy long hair!). Been at it a while, that’s for sure! Just give me a webcam and a microphone and watch out! LOL
