Revitalize your marketing for the now economy

Let’s seize the opportunity to revitalize our business!

Throughout 2020, I paid particular attention to how the pandemic was impacting businesses, people and how they marketed their products and services. These impacts included dramatic changes in everything from DE&I-influenced advertising, imagery and messaging to sensitivities around isolation, work-from-home, home-schooling, and the politics surrounding the health impact of COVID-19 on the world population.

Closer to home, I saw even greater impacts among a niche I had served since 2016, the professional keynote speaking industry. My speaker clients and colleagues faced two business-altering pandemic impacts: One was that they all lost their venues for keynote speeches and presentations as no one was meeting or traveling for the bulk of 2020 and into 2021.

Booked meetings and travel were all canceled. The other was that many pivoted to deliver their content and consulting virtually, which overwhelmed their schedules and workloads. The pivot also made them re-evaluate how they marketed and sold their services. As a result, many had to hire help and floundered marketing their virtual products.

Others decided to retire from speaking entirely. And others went month after month with no income wondering when audiences would reconvene. It was and still is challenging for many of my clients and colleagues who rely on speaking as a marketing tool and revenue source.

I also paid attention to how business owner’s preferences changed in how they did business. They changed how they shopped and bought services to help them in their businesses.

People were making different choices and weighing against different factors than they had before. They were also looking at how they delivered their products and services to create more ease, efficiency and simplicity.

Late in 2020, I created a four-part video series based on my observations and intuitive knowing that marketing needed to change. Even though it was a year ago, the content is still relevant today since we are still dealing with the economic and health impacts of COVID.

I originally called it “Revitalize Strategy for the New Economy” but I really want to call it the “Now Economy” because what matters most is the now moments. What can we learn and shift right now in our businesses? There are so many options, and now matters when you really can’t predict the future given what we’ve been through since 2020.

I invite you to watch the video series, use the worksheets and reinvigorate your business for the upcoming year. Don’t let the economy or COVID or whatever you’re facing in your business keep you from falling in love with it all over again.