A Solopreneur’s Advertising Journey

Advertising

May 27

What is a Solopreneur’s Advertising Journey?

Do it all yourself: poor to fair results, time-consuming and inefficient learning curve
Outsource your ads to low-cost providers such as Fiverr: fair to average results, good on a budget but can damage authority-building brand image, ROI may take longer but if planned and managed well (which requires time), can provide stable ROI and the basis for upgraded outsourcing
Outsource your ads to professional, experienced partners: good to great results, requires an ongoing financial investment, frees up your time, supports authority building and a high-quality brand image, easily capture ROI over time
Subcontract a dedicated insource: good to great results if insource is experienced and committed to helping you build your brand, over time they can take a load of work off of your shoulders and also learn your brand, style and personality as well as help out with other client engagement responsibilities if they have the right skillset

Assess how you get business (leads, referrals, existing clients, etc.)
Adjust your marketing strategy to include paid advertising based on that assessment
Research where your ideal clients are spending their time getting help for the problem you solve
Decide whether you want to do lead magnets, basic ads for products/services or a mix of both
Choose the ad channel(s) and how you’ll get support or training if DIY, build your ads
Test, revise, test again and watch your conversion rates to measure return on investment (ROI)