Instagram for Business
Set up your business instagram
To get started, visit Instagram Business: https://business.instagram.com/getting-started. There is also this Blueprint course on Facebook for getting started with Insta Biz: https://www.facebook.com/business/learn/lessons/a-beginners-guide-to-instagram-for-business. You can also convert your personal Insta account to a business account: https://help.instagram.com/502981923235522.
Instagram is owned by Facebook, so you’ll see linkages throughout Insta and FB. An Insta business account provides analytics on stories, posts and followers. Ads you create on FB can also be posted to your Insta account.
Here are a few other articles that can provide additional insight:
Instagram Stories
Insta Stories have a shelf life of 24 hours, keeping your news feed fresh and not overpopulated with content that wears out your followers. Here are a few links to get you more familiar with Insta Stories:
Make it Unique to You
As you know, I’m a huge advocate of a “business of YOU” which means the more you make your content, posts and stories unique to your personality and what you like, the better. If you enjoy posting and sharing and interacting with your followers, you’re more apt to post and be thinking of content ideas and asking your followers for ideas.
Insta is a highly visual channel, so use it for videos, quotes, how-tos, whatever helps your followers with their questions and problems. You’re there to be of service, help and guide them to a better experience in their life.
Throw in a few short blurb testimonials. Link to longer content on your site. Make offers. Run specials. Create content that inspires.
The key with social media is to be consistent. Once you “train” followers to your frequency, they will expect a regular diet of your content. Don’t let them down! 🍀
