Conversion websites—a perfect marketing strategy for solopreneurs
“The better you facilitate a client’s journey from the first time they encounter you all the way through nurturing to an initial paid engagement, the more likely you’ll have a long-term relationship that profits everyone.”
Why not a hybrid approach?
As I state in the video, a conversion website is my term for a website that is a hybrid between a traditional website and a sales page. The sales page is hyper-focused to a specific goal and the traditional website is typically chest-beating about the company.
By incorporating Donald Miller’s StoryBrand framework, the conversion website takes the content that’s all about the company and shifts it to be all about the client.
Action steps
After watching this video overview, download the conversion website diagram and asses where your marketing strategy may have gaps. Can you take this model and fill in the items that you are using in your marketing strategy?
Donald Miller’s Building a StoryBrand and Marketing Made Simple, which he co-wrote with JJ Peterson, are two great books if you want to focus on your client’s world and incorporate their story into your marketing.
Click the image to download the Conversion Website PDF
