The StoryBrand marketing checklist
“When you invite your prospects into a story and make it about them, you find new ways to connect and facilitate them resolving their challenge.”
StoryBrand is a must
I highly recommend Building a StoryBrand by Donald Miller. Miller’s adaptation of Joseph Campbell’s The Hero’s Journey framework helped me organize a client’s website and any copy that I wrote for marketing collateral in such a way that totally transformed conversion.
Why? Because the copy is all about the client, not YOU. That is key in understanding how to connect and communicate your value to the right audience. Having message clarity is the most important part of marketing.
A while back I downloaded The StoryBrand Marketing Checklist, which at the time was a lead magnet for StoryBrand. It lays out the framework of how I build the flow in my conversion websites and other marketing communications. This tool is incredibly valuable in understanding how to flow your content so that people take action. You can download it below:
Click the image to download the PDF checklist
