MSL 313 - Follow up like you mean it: Turn prospects into clients and make your solopreneur brand stand out
Most solopreneurs lose business because they don't follow up, or they give up after one attempt. This episode breaks down the tactical follow-up strategies that actually work, from post-call emails to creative relationship-building touches that show you're listening. Learn how to follow up without being pushy, when to automate versus personalize, and why giving value consistently builds trust that converts prospects into clients. Perfect for reluctant self-promoters who want to stand out in a sea of sameness.
Action items from this episode:
Make booking easy: Add scheduling links to your website, email signature, and LinkedIn header
Before the call ends: Always schedule the next step while still on the call
Post-call debrief: Take notes on personal details, struggles, and interests you picked up
Immediate follow-up: Send a thank-you email with call recording and key takeaways
Create a custom follow-up series: Send 3-7 valuable resources over several weeks based on what they shared
Be their Google: Use AI tools like Perplexity to find relevant articles, videos, or resources for their specific situation
Show up for them online: Comment on and share their LinkedIn posts
Add personal touches: Share relevant memes, stories, or connections that relate to your conversation
Permission-based only: Never auto-subscribe people to your newsletter without their consent
Bottom line: Be yourself, always. Your actions and words are your brand. Build relationships on trust, empathy, and genuine human connection, not corporate formality.
