MSL 312 - Five easy ways to turn your business website into a 24/7 sales rep
In this tactical episode, I shift from mindset to action and walk you through five concrete ways to transform your website into a high-performing sales tool that works while you sleep.
Here’s what I cover:
Nail your above-the-fold message using the “We help X solve Y so they can Z” formula that instantly qualifies (or disqualifies) visitors
Reduce friction at every turn by answering research questions before prospects ever book a call, including the pricing conversation most solopreneurs avoid
Structure your content using the StoryBrand framework with FAQ sections, clear “how it works” steps, and proper direct vs. transitional calls to action
Add personal video content so prospects experience your authentic brand, style, and approach before they ever talk to you
Make it ridiculously easy to connect with consistent contact options across all your social channels and a clear path to that sales conversation
I also share how I handle pricing transparency and client-friendly payment plans on my own site, plus why your website should pre-qualify prospects so you’re not wasting time on calls with people who aren’t the right fit or don’t have the budget.
Download my free checkbox guide to audit your own website against these five areas.
