MSL 309 - Get to yes faster: 3 ways to remove friction from your solopreneur sales conversations
When I first started meeting with clients, I couldn’t figure out why some conversations felt awkward, like my prospect just wasn’t sure what to ask, or I’d end up answering the same questions over and over. After reflecting on my own buying experiences (and a few mishaps with clunky contact forms), I realized something powerful: people want to say yes, but friction in the process gives them reasons to hesitate.
In this episode, I share the practical ways I’ve learned to smooth out that friction, both on my website and in the way I show up for a sales call. I walk you through exactly how I tweaked my booking process, rewrote my website copy, and made sure every sales conversation had a simple, supportive plan behind it, so prospects feel informed and ready to work with me before we ever meet. The result? Less confusion, less time wasted, and many more clients reaching out saying, “I’m ready! What’s next?”
Prompts to spark action:
Can someone easily book time with you and know what to expect when they do?
Will a stranger visiting your site, without any or little context, immediately grasp what you do, who you help, and how you work?
If you scripted out your ideal sales call, what steps would make both you and your prospect feel confident and cared for?
Ready to let your process do some of the heavy lifting? Let’s make it easier for your next client to say “yes.”
