MSL 112 - How Being a Solopreneur is a Choice
Episode 12 of Season 1 - Being a solopreneur is a choice. A choice for freedom to create, do business the way you want versus how a "boss" or "employer" wants you to do it. I share a story that smacked down my insecurity and made me totally okay with my choice to be a solopreneur.
MSL 111 - How Two New Product Types Grew My Business
Episode 11 of Season 1 - As I grew in my business, I learned how to productize my offerings. There are two distinct product types that I talk about and how you can use them in your solopreneur business to earn more wallet share and keep great clients longer.
MSL 110 - How Human Design Helped My Marketing Struggles
Episode 10 of Season 1 - I've always been a seeker of self-knowledge and self-improvement, wanting to understand why I was great at some things and not-so-great at others. In this episode, I talk about the many assessments I've done over the years but one in particular that really closed a gap in my struggles around marketing and that is Human Design. Listen to how I gained incredible insight (and relief) when I discovered my Projector orientation using Human Design.
MSL 109 - How I Turned My Services Into Products
Episode 9 of Season 1 - Learn how to take a service-based business and create products that will distinguish your brand and remove any possibility of commoditization.
MSL 108 - How My Business Model Better3 Came to Be
Episode 8 of Season 1 - Sometimes it takes a few years to really dial in your brand, your model, your products, and how you position your solopreneur business. Here, I talk about how I evolved my business to reflect a model driven by a consistent repetition of problems and challenges facing my early clients.
MSL 107 - My Book Publishing Journey
Episode 7 of Season 1 - Publishing and marketing books as part of your business offerings is a great marketing tool for your solopreneur business. In this episode, I share my book publishing journey and how I went about writing and publishing six books (all non-fiction so far) as part of creating additional revenue streams for my one-person business. Also, I love to write and wanted to see how far I could take my writing. (I'm still on that journey, too!)
106: Why I struggled being labeled as a marketer
Episode 6 of Season 1 - Are you getting put in a bucket when it comes to your solopreneur business? Do people categorize you in a generic manner? Does it drive you crazy? I share the “bucket” challenge I have with having been labeled as a marketer. Ice not included!
105: How I became a full-time solopreneur
Episode 5 of Season 1 - In this episode, I walk you through how I started my current business as a full-time solopreneur back in 2006. Starting at the last corporate job I had, what happened with my job there, what I was dealing with in my personal life and how the universe stepped in and saved my butt. All because I set forth an intention to start my own business.
104: My Journey of Self-Examination
Episode 4 of Season 1 - How important it is to have a healthy and steady understanding of your self-examination journey. I share mine and what has made profound impacts on my work and who I am today.
103: My “Job” Journey
Episode 3 of Season 1 - My “job” journey and how they helped me be a better solopreneur. From delivering type galleys to what I’m up to now…every one helped me deal better with people.
102: My First Business
Episode 2 of Season 1 - My first business…you’re gonna love it. Oh yeah, I wanted to take on Hallmark.
101: My Family’s Entrepreneurial DNA
Episode 1 of Season 1 - all about my family’s entrepreneurial DNA. Yes, the Pappy family has been in jelly AND nuts and bolts. And me? I’m in the confidence business.
100: My Solopreneur Life trailer
Introducing My Solopreneur Life—the why behind the show and what you can expect…until I decide to change it up…which I may from time to time to keep you (and me) on your toes.