MSL 116 - Season One Wrap and What’s Coming in Season Two
Episode 16 of Season 1 - A wrap of a great first season and what you can expect for Season 2, which is all about starting. We all need help in that department!
MSL 115 - How to Leverage AI in Your Solopreneur Business
Episode 15 of Season 1 - How I use AI, embrace it, and leverage it in my solopreneur practice. It’s time we all get used to the idea that AI is here to stay, and lean into how it can help us work more efficiently as well as how we can pass along the savings to our clients.
MSL 114 - How I've Come Into Being My Natural Self
Episode 14 of Season 1 - Being your natural self will become your secret weapon in the Age of AI. It will also allow you to further distinguish yourself in an ever-changing competitive marketplace, whether among other solopreneurs or small businesses attempting to capture your audience and clients. Today I’ll share how I’ve evolved my natural self, and how I (frankly) don’t give a d&!$m, Scarlet, what others think as I’m out to do good and inspire others to have real, authentic fun in their business being themselves.
MSL 113 - How I Became Great at Sales by Asking One Simple Question
Episode 13 of Season 1 - Sales can be the biggest business challenge for solopreneurs. Although I've claimed I'm a reluctant marketer, I love sales. Never used to feel that way, but over the years, I've come to realize that sales is about relationships. If you care about helping others, sales should come easily for you. In this episode, I give you a quick and easy little tip that will make your sales process flow.
MSL 112 - How Being a Solopreneur is a Choice
Episode 12 of Season 1 - Being a solopreneur is a choice. A choice for freedom to create, do business the way you want versus how a "boss" or "employer" wants you to do it. I share a story that smacked down my insecurity and made me totally okay with my choice to be a solopreneur.
MSL 111 - How Two New Product Types Grew My Business
Episode 11 of Season 1 - As I grew in my business, I learned how to productize my offerings. There are two distinct product types that I talk about and how you can use them in your solopreneur business to earn more wallet share and keep great clients longer.
MSL 110 - How Human Design Helped My Marketing Struggles
Episode 10 of Season 1 - I've always been a seeker of self-knowledge and self-improvement, wanting to understand why I was great at some things and not-so-great at others. In this episode, I talk about the many assessments I've done over the years but one in particular that really closed a gap in my struggles around marketing and that is Human Design. Listen to how I gained incredible insight (and relief) when I discovered my Projector orientation using Human Design.
MSL 109 - How I Turned My Services Into Products
Episode 9 of Season 1 - Learn how to take a service-based business and create products that will distinguish your brand and remove any possibility of commoditization.
MSL 108 - How My Business Model Better3 Came to Be
Episode 8 of Season 1 - Sometimes it takes a few years to really dial in your brand, your model, your products, and how you position your solopreneur business. Here, I talk about how I evolved my business to reflect a model driven by a consistent repetition of problems and challenges facing my early clients.
MSL 107 - My Book Publishing Journey
Episode 7 of Season 1 - Publishing and marketing books as part of your business offerings is a great marketing tool for your solopreneur business. In this episode, I share my book publishing journey and how I went about writing and publishing six books (all non-fiction so far) as part of creating additional revenue streams for my one-person business. Also, I love to write and wanted to see how far I could take my writing. (I'm still on that journey, too!)
106: Why I struggled being labeled as a marketer
Episode 6 of Season 1 - Are you getting put in a bucket when it comes to your solopreneur business? Do people categorize you in a generic manner? Does it drive you crazy? I share the “bucket” challenge I have with having been labeled as a marketer. Ice not included!
105: How I became a full-time solopreneur
Episode 5 of Season 1 - In this episode, I walk you through how I started my current business as a full-time solopreneur back in 2006. Starting at the last corporate job I had, what happened with my job there, what I was dealing with in my personal life and how the universe stepped in and saved my butt. All because I set forth an intention to start my own business.
104: My Journey of Self-Examination
Episode 4 of Season 1 - How important it is to have a healthy and steady understanding of your self-examination journey. I share mine and what has made profound impacts on my work and who I am today.
103: My “Job” Journey
Episode 3 of Season 1 - My “job” journey and how they helped me be a better solopreneur. From delivering type galleys to what I’m up to now…every one helped me deal better with people.
102: My First Business
Episode 2 of Season 1 - My first business…you’re gonna love it. Oh yeah, I wanted to take on Hallmark.
101: My Family’s Entrepreneurial DNA
Episode 1 of Season 1 - all about my family’s entrepreneurial DNA. Yes, the Pappy family has been in jelly AND nuts and bolts. And me? I’m in the confidence business.
100: My Solopreneur Life trailer
Introducing My Solopreneur Life—the why behind the show and what you can expect…until I decide to change it up…which I may from time to time to keep you (and me) on your toes.